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Gray & Co. collects non-necessary cookies (cookies that are not necessary for the website to function) via Google Analytics and forms in order to distinguish users, to understand how users are interacting with the website, and to create analytics reports on how the website is doing. The data collected by the cookies installed by Google Analytics include the number of visitors, the source where they have come from, and the pages visited. These cookies are used to calculate visitor, session, and campaign data. All Google Analytics cookies that are used on the Gray & Co. site store information anonymously and assign a randomly generated number to identify unique visitors.